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subject:"Internet marketing"
~person:"Benmiled-Cherif, Héla"
~person:"Malthouse, Edward C."
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Internet marketing
Customer integration
12
Kundenintegration
12
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9
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Consumer behaviour
8
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8
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6
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co-creation
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AXE
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Benmiled-Cherif, Héla
Malthouse, Edward C.
Carlson, Jamie
4
Harrigan, Paul
4
Rahman, Zillur
4
Brodie, Roderick J.
3
Calder, Bobby J.
3
Conduit, Jodie
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Bozkurt, Siddik
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Customer engagement : contemporary issues and challenges
1
Journal for international business and entrepreneurship development
1
Journal of marketing management : MM
1
Journal of media business studies
1
World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
5
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1
Not all clicks are equal : detecting engagement with digital content
Zhou, Yayu
;
Calder, Bobby J.
;
Malthouse, Edward C.
; …
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 90-107
Persistent link: https://www.econbiz.de/10013327902
Saved in:
2
Brand identity and virtual brand community for the success of co-creation
Benmiled-Cherif, Héla
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10011610708
Saved in:
3
The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla
;
Kaufmann, Hans Rüdiger
; …
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
Saved in:
4
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
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