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subject:"Internet marketing"
~person:"Harrigan, Paul"
~person:"Fantapié Altobelli, Claudia"
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Internet marketing
Customer integration
12
Kundenintegration
12
Social Web
10
Social web
10
Brand management
9
Markenführung
9
Online-Marketing
7
Beziehungsmarketing
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co-creation
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Harrigan, Paul
Fantapié Altobelli, Claudia
Carlson, Jamie
4
Rahman, Zillur
4
Brodie, Roderick J.
3
Calder, Bobby J.
3
Conduit, Jodie
3
Fujita, Momoko
3
Hajli, Nick
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Hollebeek, Linda D.
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Kaufmann, Hans Rüdiger
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Malthouse, Edward C.
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Manarioti, Agapi
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Rahman, Mohammad M.
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Soutar, Geoffrey N.
3
Thaichon, Park
3
Ahn, Jiseon
2
Anshu, Kumari
2
Aslam, Wajeeha
2
Back, Ki-Joon
2
Benmiled-Cherif, Héla
2
Bigné Alcañiz, J. Enrique
2
Bitter, Sofie
2
Bove, Liliana L.
2
Bozkurt, Siddik
2
Breidbach, Christoph F.
2
Constantinides, Efthymios
2
Dann, Stephen
2
De Vries, Natalie Jane
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Deges, Frank
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Drummond, Conor
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Ebrahimi, Pejman
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Eelen, Jiska
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Fang, Jiaming
2
Filieri, Raffaele
2
Gaur, Loveleen
2
Gligor, David
2
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Innovative Markenführung und -implementierung
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Konzepte - Methoden - Instrumente
1
Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
2
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
3
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Saved in:
4
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
5
Understanding video engagement on global service networks : the case of Twitter users on mobile platforms
Wolter, Lisa-Charlotte
;
Chan-Olmsted, Sylvia M.
; …
-
2017
Persistent link: https://www.econbiz.de/10011702719
Saved in:
6
Werttreiber Fanpage-Engagement : Erfolgsfaktoren zur Integration von Markenfans
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 701-725)
.
2015
Persistent link: https://www.econbiz.de/10010532531
Saved in:
7
Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia
- In:
Innovative Markenführung und -implementierung
,
(pp. 371-394)
.
2011
Persistent link: https://www.econbiz.de/10009349206
Saved in:
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