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subject:"Internet marketing"
~person:"Harrigan, Paul"
~subject:"Digitale Plattform"
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Internet marketing
Digitale Plattform
Customer integration
8
Kundenintegration
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Beziehungsmarketing
6
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
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Online-Marketing
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Customer engagement
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co-creation
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Acculturation
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Co-creation
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Customer citizenship behaviour
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Customer engagement marketing
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Customer relationship management (CRM)
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Digital platform
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Digitalized interactive platform
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Harrigan, Paul
Brodie, Roderick J.
4
Carlson, Jamie
4
Hollebeek, Linda D.
4
Malthouse, Edward C.
4
Rahman, Zillur
4
Breidbach, Christoph F.
3
Calder, Bobby J.
3
Conduit, Jodie
3
Fantapié Altobelli, Claudia
3
Fujita, Momoko
3
Hajli, Nick
3
Kaufmann, Hans Rüdiger
3
Krcmar, Helmut
3
Manarioti, Agapi
3
Rahman, Mohammad M.
3
Roy, Sanjit
3
Soutar, Geoffrey N.
3
Thaichon, Park
3
Ahn, Jiseon
2
Anshu, Kumari
2
Aslam, Wajeeha
2
Back, Ki-Joon
2
Benmiled-Cherif, Héla
2
Bigné Alcañiz, J. Enrique
2
Bilgram, Volker
2
Bitter, Sofie
2
Bove, Liliana L.
2
Bozkurt, Siddik
2
Brem, Alexander
2
Constantinides, Efthymios
2
Dann, Stephen
2
De Vries, Natalie Jane
2
Deges, Frank
2
Drummond, Conor
2
Ebrahimi, Pejman
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Fang, Jiaming
2
Filieri, Raffaele
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Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Technological forecasting & social change : an international journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
A netnography of a university's social media brand community : exploring collaborative co-creation tactics
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011710594
Saved in:
3
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
4
Two-way acculturation in social media : the role of institutional efforts
Fujita, Momoko
;
Harrigan, Paul
;
Roy, Sanjit
;
Soutar, …
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 532-542
Persistent link: https://www.econbiz.de/10012134624
Saved in:
5
Customer engagement with tourism social media brands
Harrigan, Paul
;
Evers, Uwana
;
Miles, Morgan P.
;
Daly, …
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
Saved in:
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