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subject:"Internet marketing"
~subject:"Innovation"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Co-creation"
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Internet marketing
Innovation
Brand management
22
Markenführung
22
Customer integration
21
Kundenintegration
21
Brand
12
Markenartikel
12
Social Web
11
Social web
11
Brand image
9
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9
Beziehungsmarketing
8
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8
Co-creation
6
Consumer behaviour
6
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6
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6
Betriebliche Wertschöpfung
4
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Value creation
4
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3
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3
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Duong, Giang Huong
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Ferreira, André
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Guha, Mithila
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Hatch, Mary Jo
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Iglesias, Oriol
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Ind, Nicholas
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Korschun, Daniel
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Long Hoang Le
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Markovic, Stefan
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Nobre, Helena
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Powell, Shaun M.
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Rahman, Mohammad M.
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Sasinovskaya, Olga
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The journal of brand management : an international journal
Journal of business research : JBR
70
Research policy : policy, management and economic studies of science, technology and innovation
31
Technological forecasting & social change : an international journal
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
International journal of innovation management
19
Journal of retailing and consumer services
18
The journal of business & industrial marketing
12
Journal of service management
11
European journal of innovation management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Technovation : the international journal of technological innovation, entrepreneurship and technology management
10
Customer engagement : contemporary issues and challenges
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of technology marketing : IJTMkt
9
Administrative Sciences : open access journal
8
Journal of engineering and technology management : JET-M
8
Journal of open innovation : technology, market, and complexity
8
Research technology management : RTM
8
The journal of product & brand management
8
The service industries journal
8
Innovation: organization & management : IOM
7
International journal of product development : IJPD
7
Journal of marketing management : MM
7
Marketing intelligence & planning
7
SpringerLink / Bücher
7
Technology analysis & strategic management
7
International journal of entrepreneurship and innovation management
6
International journal of hospitality management
6
International journal of technology management : IJTM
6
Involving customers in new service development
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
The journal of services marketing
6
Business horizons
5
International journal of contemporary hospitality management
5
International journal of innovation and technology management
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ECONIS (ZBW)
11
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
3
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
4
Special issue: Harnessing the power of brand and co-created innovation
2017
Persistent link: https://www.econbiz.de/10011753072
Saved in:
5
The co-creation continuum : from tactical market research tool to strategic collaborative innovation method
Ind, Nicholas
;
Iglesias, Oriol
;
Markovic, Stefan
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10011753346
Saved in:
6
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
7
Gamification as a platform for brand co-creation experiences
Nobre, Helena
;
Ferreira, André
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 349-361
Persistent link: https://www.econbiz.de/10011753362
Saved in:
8
Journal of brand management : year end review 2017
Powell, Shaun M.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 509-515
Persistent link: https://www.econbiz.de/10011771414
Saved in:
9
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
10
From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga
;
Anderson, Helén
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
Saved in:
11
Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo
;
Schultz, Majken
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
Saved in:
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