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subject:"Internet marketing"
~type_genre:"Article in journal"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Internet marketing
Customer integration
14
Kundenintegration
14
Betriebliche Wertschöpfung
8
Value creation
8
Beziehungsmarketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Relationship marketing
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Lieferantenmanagement
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Social Web
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Social web
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Supplier relationship management
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Value co-creation
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Viral marketing
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Virales Marketing
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B-to-B-Marketing
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Brand management
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Corporate Social Responsibility
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Corporate social responsibility
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Cultural heritage
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Customer engagement
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Developing countries
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Entwicklungsländer
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Kulturgüter
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Markenführung
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Marketing management
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Marketingmanagement
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Service-Dominant Logic
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Article in journal
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Alexander, Matthew
1
Azer, Jaylan
1
Chen, Ming-Chih
1
Ho, Chaang-Iuan
1
Shih, Ya-Wei
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
29
Journal of retailing and consumer services
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
The journal of product & brand management
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of internet marketing and advertising : IJIMA
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : innovations in planning and applied research
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
3
International journal of technology marketing : IJTMkt
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of travel and tourism marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The service industries journal
3
Asia Pacific journal of marketing and logistics
2
Business horizons
2
Electronic markets : the international journal on networked business
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of electronic business : IJEB
2
International journal of electronic commerce : IJEC
2
International journal of hospitality management
2
International journal of sports marketing & sponsorship
2
Journal of advertising research
2
Journal of hospitality marketing & management
2
Journal of media business studies
2
Journal of open innovation : technology, market, and complexity
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service management
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Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
2
Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Azer, Jaylan
;
Alexander, Matthew
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 361-383
Persistent link: https://www.econbiz.de/10012249034
Saved in:
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