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~isPartOf:"British journal of management : BJM"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~subject:"Terminologie"
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Discussion paper / Centre for Economic Policy Research
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How to use technical terms in ads? : an FCB grid perspective
Teng, Ching-i
;
Huang, Li-shia
;
Hsieh, Pin-chun
- In:
British journal of management : BJM
21
(
2010
)
4
,
pp. 1044-1056
Persistent link: https://www.econbiz.de/10008759342
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