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~subject:"Großbritannien"
~subject:"Corporate culture"
~person:"Bang, Nguyen"
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Großbritannien
Corporate culture
Corporate reputation
17
Firmenimage
17
Brand management
8
Markenführung
8
Public relations
8
Öffentlichkeitsarbeit
8
Brand image
6
Markenimage
6
Brand architecture
5
Markenarchitektur
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Reputation
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Corporate image
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Unternehmenskultur
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Consumer behaviour
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Corporate Social Responsibility
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Corporate communication
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Corporate social responsibility
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Konsumentenverhalten
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Strategic management
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Strategisches Management
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Brand
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Brand reputation
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Higher education institution
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Markenartikel
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Pharmaceutical industry
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Pharmaindustrie
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Taiwan
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corporate communication
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organization management
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Airline
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Airlines
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Appearance
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Bibliometrics
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Brand identity
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Bang, Nguyen
Balmer, John M. T.
25
Melewar, T. C.
19
Balmer, John M.T.
6
Brown, Michael
5
Burghausen, Mario
5
Foroudi, Pantea
5
Greyser, Stephen A.
5
Lerpold, Lin
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McManus, Brian
5
Ravasi, Davide
5
Amore, Mario Daniele
4
Bravo, Rafael
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Elfenbein, Daniel W.
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Epure, Mircea
4
Garofalo, Orsola
4
Harvey, William S.
4
Illia, Laura
4
Kitchen, Philip J.
4
Niederhäuser, Markus
4
Podnar, Klement
4
Rekom, Johan van
4
Rosenberger, Nicole
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Schultz, Majken
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Soenen, Guillaume
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Abimbola, Temi
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Abratt, Russell
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Albert, Stuart
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Armour, John
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Bartholmé, Roland H.
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Beach, Lee Roy
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Brunninge, Olof
3
Carroll, Craig E.
3
Chen, Jianqing
3
Christensen, Lars Thøger
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De Chernatony, Leslie
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Fisman, Raymond
3
Gioia, Dennis A.
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Hatch, Mary Jo
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Ind, Nicholas
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International studies of management and organization
2
Journal of marketing communications
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ECONIS (ZBW)
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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen
;
Melewar, T. C.
;
Japutra, Arnold
;
Han, Sung Ho
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 779-800
Persistent link: https://www.econbiz.de/10011976100
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
4
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
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