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~subject:"Großbritannien"
~subject:"Corporate culture"
~person:"Bartholmé, Roland H."
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Großbritannien
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Bartholmé, Roland H.
Balmer, John M. T.
25
Melewar, T. C.
19
Balmer, John M.T.
6
Brown, Michael
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Burghausen, Mario
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Foroudi, Pantea
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Niederhäuser, Markus
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Christensen, Lars Thøger
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Journal of marketing communications
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The end of silence? : qualitative findings on corporate auditory identity form the UK
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 419-436
Persistent link: https://www.econbiz.de/10011612608
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2
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
3
Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
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