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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Competitive strategy
13
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13
Game theory
8
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competitive strategy
8
game theory
6
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
125
SpringerLink / Bücher
98
Gabler Edition Wissenschaft
97
Strategic Direction
62
Competitiveness Review: An International Business Journal
58
Strategic management journal
55
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Marketing Science
49
Journal of business research : JBR
48
Management Decision
46
Harvard business review : HBR
39
Harvard-Business-Manager : das Wissen der Besten
38
Strategy & Leadership
37
European Business Review
35
European Journal of Marketing
34
Springer eBook Collection / Business and Economics
34
Neue betriebswirtschaftliche Forschung : Nbf
32
Competitiveness review : an international business journal incorporating Journal of global competitiveness
30
Industrial marketing management : the international journal for industrial and high-tech firms
28
Management Science
28
Marketing Intelligence & Planning
27
DUV / Wirtschaftswissenschaft
26
International Journal of Retail & Distribution Management
26
Industrial Management & Data Systems
25
International Journal of Operations & Production Management
25
Journal of Economic Studies
24
Berichte aus der Betriebswirtschaft
22
International journal of hospitality management
22
Journal of economics & management strategy : JEMS
22
Academy of Management journal : AMJ
21
International journal of technology management : IJTM
21
Journal of Business Strategy
20
Journal of business strategy
20
Long range planning : LRP ; international journal of strategic management
20
Faculty & research / Insead : working paper series
19
Gabler-Edition Wissenschaft
19
Handbook of research on competitive strategy
19
Management decision : MD
19
Springer eBook Collection
19
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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ECONIS (ZBW)
14
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1
An empirical study of national vs. local pricing by chain stores under competition
Li, Yang
;
Gordon, Brett R.
;
Netzer, Oded
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 812-837
Persistent link: https://www.econbiz.de/10011951302
Saved in:
2
In-store advertising by competitors
Kuksov, Dmitri
;
Prasad, Ashutosh
;
Zia, Mohammad
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 402-425
Persistent link: https://www.econbiz.de/10011695445
Saved in:
3
Social responsibility and product innovation
Iyer, Ganesh
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011584709
Saved in:
4
Keeping your enemies closer : when market entry as an alliance with your competitor makes sense
Cai, C. Jeffrey
;
Raju, Jagmohan Singh
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 743-755
Persistent link: https://www.econbiz.de/10011584711
Saved in:
5
Pricing information goods : a strategic analysis of the selling and pay-per-use mechanisms
Balasubramanian, Sridhar
;
Bhattacharya, Shantanu
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 218-234
Persistent link: https://www.econbiz.de/10010515900
Saved in:
6
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
7
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
Saved in:
8
Prominent attributes under limited attention
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 683-698
Persistent link: https://www.econbiz.de/10011760363
Saved in:
9
Intraconnectivity and interconnectivity : when value creation may reduce profits
He, Tingting
;
Kuksov, Dmitri
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 567-602
Persistent link: https://www.econbiz.de/10009614329
Saved in:
10
Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
11
Exclusive handset arrangements in the wireless industry : a competitive analysis
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 246-270
Persistent link: https://www.econbiz.de/10009736691
Saved in:
12
Competition to retain customers
MacGahan, A. M.
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10001165754
Saved in:
13
Multiple source procurement competitions
Seshadri, Sudhindra
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
3
,
pp. 246-263
Persistent link: https://www.econbiz.de/10001110931
Saved in:
14
Brand loyalty and market equilibrium
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10001110932
Saved in:
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