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subject:"Konsumentenverhalten"
~type_genre:"Book section"
~type_genre:"Case study"
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Handbook of qualitative research methods in marketing
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Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
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ECONIS (ZBW)
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Impact of visual hierarchy on user experience in e-commerce websites
Raghavendra, A. N.
;
Vijayakumar, G.
;
Thalari, Sanjeev Kumar
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 141-156)
.
2024
Persistent link: https://www.econbiz.de/10014519856
Saved in:
2
Visual stories of COVID-19 social-physical distancing from tagged social imagery
Hai-Jew, Shalin
- In:
Handbook of research on using global collective …
,
(pp. 245-284)
.
2021
Persistent link: https://www.econbiz.de/10012619346
Saved in:
3
Contemporary visual identities : mutant brands
Kreutz, Elizete de Azevedo
- In:
Handbook of research on driving industrial …
,
(pp. 129-144)
.
2020
Persistent link: https://www.econbiz.de/10012263761
Saved in:
4
Hospitality servicescapes seen by visually impaired travelers
Raissova, Alma
- In:
Marketing places and spaces
,
(pp. 107-120)
.
2015
Persistent link: https://www.econbiz.de/10011441061
Saved in:
5
Just doing it : a visual ethnographic study of spectacular consumption behavior at Nike Town
Peñaloza, Lisa
- In:
Brands : interdisciplinary perspectives
,
(pp. 54-106)
.
2015
Persistent link: https://www.econbiz.de/10010477903
Saved in:
6
The customers' perspective on presenting visual hotel information online
Grüter, Marcel
;
Schneider, Vanessa
;
Myrach, Thomas
- In:
Information and communication technologies in tourism …
,
(pp. 388-399)
.
2013
Persistent link: https://www.econbiz.de/10009755555
Saved in:
7
The scent of innovation : towards an integrated management framework for innovation communication
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 205-224)
.
2013
Persistent link: https://www.econbiz.de/10010246336
Saved in:
8
Verbal and visual information interaction in print advertisements
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 112-131)
.
2012
Persistent link: https://www.econbiz.de/10009349526
Saved in:
9
From user cognition to user interaction modalities in consumer behaviour
Davies, Barry
;
Bilotta, Eleonora
;
Hapeshi, Kevin
; …
- In:
Advanced technologies management for retailing : …
,
(pp. 253-269)
.
2011
Persistent link: https://www.econbiz.de/10009376283
Saved in:
10
The scent of innovation : towards an integrated management concept for visual and scent communication of innovation
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 163-181)
.
2011
Persistent link: https://www.econbiz.de/10008987526
Saved in:
11
Writing pictures/taking fieldnotes: towards a more visual and material ethnographic consumer research
Peñaloza, Lisa
;
Cayla, Julien
- In:
Handbook of qualitative research methods in marketing
,
(pp. 279-290)
.
2006
Persistent link: https://www.econbiz.de/10003445854
Saved in:
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