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person:"Cauberghe, Verolien"
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Search: subject_exact:"Computerspiel"
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Computerspiel
5
Video game
5
Advertising effects
3
Product Placement
3
Product placement
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Werbewirkung
3
Advertising
2
Brand image
2
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Cauberghe, Verolien
Castronova, Edward
21
Ward, Michael R.
14
Claussen, Jörg
10
Storz, Cornelia
10
Kretschmer, Tobias
9
Sreejesh, S.
9
Teipen, Christina
9
Wagner, Gert G.
8
Bell, Mark W.
7
Cox, Joe
7
Engelstätter, Benjamin
7
Kolb, Albert
7
Müller-Lietzkow, Jörg
7
Reijmersdal, Eva A. van
7
Terlutter, Ralf
7
Vashisht, Devika
7
Zackariasson, Peter
7
Aguzzoni, Luca
6
Argentesi, Elena
6
Breuer, Markus
6
Buccirossi, Paolo
6
Ciari, Lorenzo
6
Duso, Tomaso
6
Dwivedi, Yogesh Kumar
6
Dwyer, Brendan
6
Dürsch, Peter
6
Harviainen, J. Tuomas
6
Hernandez, Monica D.
6
Oechssler, Joerg
6
Pabilonia, Sabrina Wulff
6
Pavenkov, Oleg
6
Pelsmacker, Patrick de
6
Rubtcova, Mariia
6
Scholz, Tobias M.
6
Waiguny, Martin K. J.
6
Buijzen, Moniek
5
Franses, Philip Hans
5
Ghosh, Tathagata
5
Gretz, Richard T.
5
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Journal of advertising : official publication of the American Academy of Advertising
2
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
5
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1
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
2
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
3
Promoting dental care to children using traditional and interactive media following threat appeals
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Current insights and future trends : [extended versions …
,
(pp. 331-340)
.
2012
Persistent link: https://www.econbiz.de/10009748088
Saved in:
4
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
Saved in:
5
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
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