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~subject:"Brand management"
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Brand management
Süßwarenindustrie
105
Confectionery industry
88
Deutschland
32
Germany
24
Business history
18
Unternehmensgeschichte
17
Schweiz
16
Switzerland
16
Großbritannien
11
Süßwaren
11
United Kingdom
11
Confectionery
10
Geschichte
7
Schokolade
7
USA
7
United States
7
Innovation
6
Chocolate
5
Corporate Social Responsibility
5
Corporate social responsibility
5
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5
Süßwarenherstellung
5
Zeitschrift
5
Cocoa farming
4
Familienunternehmen
4
Family business
4
Gebr. Stollwerck A.G.
4
Ghana
4
Globalisierung
4
Globalization
4
International competition
4
Internationaler Wettbewerb
4
Kakaoanbau
4
Markenführung
4
Multinationales Unternehmen
4
Strategic management
4
Strategisches Management
4
Transnational corporation
4
Welt
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Bali, Vinita
1
Haver, Gianni
1
Hughes, Stephanie
1
Huguenin, Régis
1
Phillips, Diana
1
Reddy, Srinivas K.
1
Tissot, Laurent
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European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Names in commerce and industry : past and present
1
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ECONIS (ZBW)
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L' univers visuel de Suchard (1945 - 1990) : des images de l'entreprise à l'image d'entreprise
Huguenin, Régis
-
2014
Persistent link: https://www.econbiz.de/10014010352
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2
Suchard : a Swiss chocolate brand somewhere between traditional and modern cultures
Tissot, Laurent
- In:
European business and brand building : [the papers of …
,
(pp. 75-97)
.
2012
Persistent link: https://www.econbiz.de/10009520661
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3
MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries
Bali, Vinita
;
Reddy, Srinivas K.
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 52-60
Persistent link: https://www.econbiz.de/10008697202
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4
Branding has never been so sweet : the changing face of consumer society reflected in the branding of the confectionery industry
Hughes, Stephanie
;
Phillips, Diana
- In:
Names in commerce and industry : past and present
,
(pp. 153-166)
.
2007
Persistent link: https://www.econbiz.de/10003692087
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