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person:"Steiner, Michael"
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Search: subject_exact:"Conjoint measurement"
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Conjoint analysis
11
Conjoint-Analyse
11
Measurement
8
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8
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7
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7
Consumer behaviour
6
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6
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Steiner, Michael
Huber, Frank
39
Herrmann, Andreas
28
Sattler, Henrik
28
Baier, Daniel
25
Gustafsson, Anders
24
Teichert, Thorsten
21
Goos, Peter
20
Eggers, Felix
18
Green, Paul E.
17
Rao, Vithala R.
15
Steiner, Winfried J.
15
Vandebroek, Martina
15
Allenby, Greg M.
14
Bauer, Hans H.
14
Brusch, Michael
13
Helm, Roland
13
Wedel, Michel
13
Louviere, Jordan J.
11
Lusk, Jayson L.
11
Skiera, Bernd
11
Gaul, Wolfgang
10
Hundsdoerfer, Jochen
10
Toubia, Olivier
10
Bouyssou, Denis
9
DeSarbo, Wayne S.
9
Moskowitz, Howard R.
9
Shepherd, Dean A.
9
Vandebroek, Martina L.
9
Voeth, Markus
9
Dellaert, Benedict G. C.
8
Hauser, John R.
8
Hensel-Börner, Susanne
8
Kessels, Roselinde
8
Meißner, Martin
8
Otter, Thomas
8
Schlereth, Christian
8
Srinivasan, V.
8
Tscheulin, Dieter K.
8
Wilken, Robert
8
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Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
3
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
2
Marketing : ZFP ; journal of research and management
2
Jahrbuch der Absatz- und Verbrauchsforschung
1
Operations research proceedings 2002 : selected papers of the International Conference on Operations Research (SOR 2002) ; Klagenfurt, September 2 - 5, 2002 ; with 51 tables
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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ECONIS (ZBW)
11
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1
A user's guide to the galaxy of conjoint analysis and compositional preference measurement
Steiner, Michael
;
Meißner, Martin
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
2
,
pp. 3-25
Persistent link: https://www.econbiz.de/10011873924
Saved in:
2
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
3
Identifying unacceptable attribute levels in preference measurement : assessing the methodological differences between and relative performance of common methods
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10009554427
Saved in:
4
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
5
Präferenzmessung : methodengestützte Entwicklung zielgruppenspezifischer Produktinnovationen
Helm, Roland
;
Steiner, Michael
-
2008
Persistent link: https://www.econbiz.de/10003476502
Saved in:
6
Verwendung verschiedener Eigenschaftsarten in der Conjoint-Analyse : Meta-Studie, Diskussion und Empfehlungen
Helm, Roland
;
Steiner, Michael
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
53
(
2007
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10003457831
Saved in:
7
EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10003507838
Saved in:
8
Nutzung von Eigenschaftsarten im Rahmen der Präferenzanalyse : eine Meta-Studie, Diskussion und Empfehlungen
Helm, Roland
;
Steiner, Michael
-
2006
Persistent link: https://www.econbiz.de/10003243116
Saved in:
9
A comparative empirical study on common methods for measuring preferences
Helm, Roland
;
Steiner, Michael
;
Scholl, Armin
;
Manthey, …
-
2004
Persistent link: https://www.econbiz.de/10002230631
Saved in:
10
Empirical evaluation of preference elicitation techniques from marketing and decision analysis
Helm, Roland
;
Manthey, Laura
;
Scholl, Armin
;
Steiner, …
-
2003
Persistent link: https://www.econbiz.de/10001743112
Saved in:
11
Preference measurement with conjoint analysis and AHP : an empirical comparison
Helm, Roland
;
Manthey, Laura
;
Scholl, Armin
;
Steiner, …
- In:
Operations research proceedings 2002 : selected papers …
,
(pp. 517-524)
.
2003
Persistent link: https://www.econbiz.de/10001752058
Saved in:
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