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Conjoint analysis
5
Conjoint-Analyse
5
Consumer behaviour
3
Konsumentenverhalten
3
conjoint analysis
3
Wein
2
Weinbau
2
Willingness to pay
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Zahlungsbereitschaftsanalyse
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willingness to pay
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Brand management
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California red wines
1
China
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Randhawa, Praneet
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Journal of international consumer marketing
Conjoint measurement : methods and applications
52
SpringerLink / Bücher
26
Journal of business economics : JBE
25
Journal of marketing research : JMR
21
Conjoint measurement : methods and applications ; with 91 tables
19
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
19
Fundamentals of marketing research ; Vol. 6
17
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
16
Journal of business research : JBR
15
American journal of agricultural economics
14
Europäische Hochschulschriften / 5
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
European journal of operational research : EJOR
13
Gabler Edition Wissenschaft
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
11
Marketing : ZFP ; journal of research and management
11
Agricultural and resource economics review : ARER
10
International journal of consumer studies
10
Springer eBook Collection / Business and Economics
10
Technological forecasting & social change : an international journal
10
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of agricultural and applied economics
9
KBI
9
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
9
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
8
Die Betriebswirtschaft : DBW
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of food products marketing
8
Marketing letters : a journal of research in marketing
8
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Energy economics
7
International journal of contemporary hospitality management
7
International journal of hospitality management
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of international food & agribusiness marketing : JIFAM
7
Journal of retailing and consumer services
7
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ECONIS (ZBW)
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1
The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
Saved in:
2
Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
Saved in:
3
New wine from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika
;
Calantone, Roger J.
;
Randhawa, Praneet
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 99-122
Persistent link: https://www.econbiz.de/10010513840
Saved in:
4
Factors that affect willingness to pay for red wines in China
Xu, Pei
;
Zeng, Y. C.
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 426-439
Persistent link: https://www.econbiz.de/10010430571
Saved in:
5
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
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