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~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~subject:"David A. Aaker"
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Evaluating Aaker's sources of brank equity and the mediating role of brand image
Gill, Manpreet Singh
;
Dawra, Jagrook
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 189-198
Persistent link: https://www.econbiz.de/10008840824
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