Evaluating Aaker's sources of brank equity and the mediating role of brand image
Manpreet Singh Gill; Jagrook Dawra
| Year of publication: |
2010
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|---|---|
| Authors: | Gill, Manpreet Singh ; Dawra, Jagrook |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 18.2010, 3/4, p. 189-198
|
| Subject: | David A. Aaker | Markenimage | Brand image | Conjoint-Analyse | Conjoint analysis | Regressionsanalyse | Regression analysis | Faktorenanalyse | Factor analysis | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008840824