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The business of gamification : a critical analysis
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
Research
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
International journal on media management : JMM
5
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ECONIS (ZBW)
12
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1
Roleplaying games at work : about management, gamification and effectiveness
Savignac, Emmanuelle
- In:
The business of gamification : a critical analysis
,
(pp. 3-20)
.
2016
Persistent link: https://www.econbiz.de/10011563143
Saved in:
2
Feeding the red critter : the gamification of project management software
Ferrer Conill, Raul
- In:
The business of gamification : a critical analysis
,
(pp. 21-39)
.
2016
Persistent link: https://www.econbiz.de/10011563145
Saved in:
3
Gamification as ideological praxis : on play, games and the modding of management
Rehn, Alf
- In:
The business of gamification : a critical analysis
,
(pp. 40-55)
.
2016
Persistent link: https://www.econbiz.de/10011563146
Saved in:
4
Game of gamification : marketing, consumer resistance and digital play
Olaison, Lena
;
Taalas, Saara L.
- In:
The business of gamification : a critical analysis
,
(pp. 59-80)
.
2016
Persistent link: https://www.econbiz.de/10011563148
Saved in:
5
Win, earn, gain : gamification in the history of retailing
Cochoy, Franck
;
Hagberg, Johan
- In:
The business of gamification : a critical analysis
,
(pp. 81-98)
.
2016
Persistent link: https://www.econbiz.de/10011563149
Saved in:
6
Inside the gamification case of a mobile phone marketing campaign : the amalgamation of game studies with marketing communications?
Dymek, Mikolaj
- In:
The business of gamification : a critical analysis
,
(pp. 99-121)
.
2016
Persistent link: https://www.econbiz.de/10011563156
Saved in:
7
Samsung nation : a gamified experience
Harwood, Tracy
;
Garry, Tony
- In:
The business of gamification : a critical analysis
,
(pp. 122-143)
.
2016
Persistent link: https://www.econbiz.de/10011563157
Saved in:
8
Play a game, save the planet! : gamification as a way to promote green consumption
Fuentes, Christian
- In:
The business of gamification : a critical analysis
,
(pp. 144-159)
.
2016
Persistent link: https://www.econbiz.de/10011563159
Saved in:
9
Gamification for sustainability : beyond the ludo-aesthetical approach
Fors, Per
;
Lennerfors, Thomas Taro
- In:
The business of gamification : a critical analysis
,
(pp. 163-181)
.
2016
Persistent link: https://www.econbiz.de/10011563169
Saved in:
10
Designing for the play instinct : gamification, collective voodoo and mumbo jumbo
Webley, Stephen
;
Cham, Karen
- In:
The business of gamification : a critical analysis
,
(pp. 182-207)
.
2016
Persistent link: https://www.econbiz.de/10011563171
Saved in:
11
Total gamification and the limits of our imagination
Hedberg, Per H.
;
Svahn, Mattias
- In:
The business of gamification : a critical analysis
,
(pp. 208-218)
.
2016
Persistent link: https://www.econbiz.de/10011563172
Saved in:
12
Old things - new names
Zackariasson, Peter
- In:
The business of gamification : a critical analysis
,
(pp. 219-226)
.
2016
Persistent link: https://www.econbiz.de/10011563174
Saved in:
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