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~isPartOf:"Global business review"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
7
Consumer attitudes
6
Verbrauchereinstellung
6
Advertising
2
Advertising effects
2
Mobile communications
2
Mobilkommunikation
2
Werbewirkung
2
Werbung
2
attitude
2
consumer attitudes
2
Brand
1
Brand image
1
Channel-switching intention
1
Chirurgie
1
Chocolate consumption
1
Cosmetics
1
Deutschland
1
East Germany
1
Environmental consciousness
1
German reunification
1
Germany
1
Green marketing
1
Hofstede's model
1
India
1
Indian consumers
1
Indien
1
Internet
1
Internet marketing
1
Kosmetik
1
Malaysia
1
Management
1
Markenartikel
1
Markenimage
1
Meinung
1
Mobile Marketing
1
Mobile marketing
1
Mobile phone
1
Mobiltelefon
1
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7
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English
7
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Ahmed, Zafar U.
1
Atli Geir Hallgrímsson
1
Chawla, Deepak
1
Fagerstrøm, Asle
1
Faisal, Mohd. Nishat
1
Felix, Reto
1
Hinck, Wolfgang
1
Inda Sukati
1
Isaid, Emad Naji
1
Kim, Yeo Jung
1
Larsen, Nils Magne
1
Madahi, Abdolrazagh
1
Menon, R. G. Vishnu
1
Phau, Ian
1
Quintal, Vanessa
1
Sondhi, Neena
1
Sood, Abhinav
1
Valdimar Sigurdsson
1
Yoon, Hye Jin
1
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Published in...
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Global business review
Journal of promotion management : JPM
Journal of retailing and consumer services
35
International journal of hospitality management
22
International journal of consumer studies
16
The international journal of bank marketing : IJBM
13
Asia Pacific journal of marketing and logistics
11
Journal of business research : JBR
11
Journal of Islamic marketing
10
Marketing intelligence & planning
9
Cogent business & management
8
Journal of business ethics : JOBE
8
Journal of fashion marketing and management
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
7
Journal of international consumer marketing
7
Technological forecasting & social change : an international journal
7
International journal of internet marketing and advertising : IJIMA
6
Journal of consumer behaviour : an international research review
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of product & brand management
6
Cleaner and responsible consumption
5
International Journal of Energy Economics and Policy : IJEEP
5
International journal of contemporary hospitality management
5
International journal of emerging markets
5
Journal of customer behaviour
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Tourism management : research, policies, practice
5
Young consumers : insight and ideas for responsible marketers
5
International journal of business information systems : IJBIS
4
International journal of business innovation and research : IJBIR
4
International journal of economics and business research : IJEBR
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The journal of consumer marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Administrative Sciences : open access journal
3
Asia-Pacific journal of business administration
3
Australasian marketing journal
3
Economic research
3
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ECONIS (ZBW)
7
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1
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
2
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
3
Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
Saved in:
4
Understanding green advertising attitude and behavioral intention : an application of the health belief model
Yoon, Hye Jin
;
Kim, Yeo Jung
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011522034
Saved in:
5
An empirical study of Malaysian consumers' channel-switching intention : using theory of planned behaviour
Madahi, Abdolrazagh
;
Inda Sukati
- In:
Global business review
17
(
2016
)
3
,
pp. 489-523
Persistent link: https://www.econbiz.de/10011602803
Saved in:
6
Attitude and consumption patterns of the Indian chocolate consumer : an exploratory study
Chawla, Deepak
;
Sondhi, Neena
- In:
Global business review
17
(
2016
)
6
,
pp. 1412-1426
Persistent link: https://www.econbiz.de/10011665187
Saved in:
7
Consumers' repurchase intention towards a mobile phone brand in Qatar : an exploratory study utilizing theory of reasoned action framework
Isaid, Emad Naji
;
Faisal, Mohd. Nishat
- In:
Global business review
16
(
2015
)
4
,
pp. 594-608
Persistent link: https://www.econbiz.de/10011409484
Saved in:
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