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~subject:"Markenimage"
~person:"Bang, Jyejin"
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Bang, Jyejin
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The journal of management development
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The moderating role of brand reputation and moral obligation : an application of the theory of planned behavior
Bang, Jyejin
;
Odio, Michael A.
;
Reio, Thomas G. <Jr.>
- In:
The journal of management development
33
(
2014
)
4
,
pp. 282-298
Persistent link: https://www.econbiz.de/10010363330
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