The moderating role of brand reputation and moral obligation : an application of the theory of planned behavior
Year of publication: |
2014
|
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Authors: | Bang, Jyejin ; Odio, Michael A. ; Reio, Thomas G. <Jr.> |
Published in: |
The journal of management development. - Bingley : Emerald Group Publishing Limited, ISSN 0262-1711, ZDB-ID 83190-6. - Vol. 33.2014, 4, p. 282-298
|
Subject: | Theory of planned behaviour | Brand reputation | Moral obligation | Sporting event | Volunteer intention | Verbrauchereinstellung | Consumer attitudes | Markenimage | Brand image | Reputation | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Sportveranstaltung | Sport event |
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