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~subject:"Markenimage"
~person:"Bang, Jyejin"
~person:"Ahmed, Zafar U."
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Markenimage
Consumer behaviour
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Consumer attitudes
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Verbrauchereinstellung
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Theory of planned behaviour
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Brand reputation
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Bang, Jyejin
Ahmed, Zafar U.
Pauwels, Koen
2
Sattler, Henrik
2
Schnittka, Oliver
2
Zenker, Sebastian
2
Abang Sulaiman Abang Salleh
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Abu Bakar bin Abdul Hamid
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Journal of promotion management : JPM
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The journal of management development
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ECONIS (ZBW)
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Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
2
The moderating role of brand reputation and moral obligation : an application of the theory of planned behavior
Bang, Jyejin
;
Odio, Michael A.
;
Reio, Thomas G. <Jr.>
- In:
The journal of management development
33
(
2014
)
4
,
pp. 282-298
Persistent link: https://www.econbiz.de/10010363330
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