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isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Consumer attitudes
7
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7
Brand
3
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2
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2
Globalization
2
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2
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of Consumer Marketing
44
European Journal of Marketing
43
Journal of retailing and consumer services
38
Journal of Services Marketing
34
International Journal of Bank Marketing
32
International journal of hospitality management
27
Journal of business research : JBR
23
Marketing Intelligence & Planning
23
Cogent business & management
22
Journal of business ethics : JOBE
22
International Marketing Review
20
Journal of Product & Brand Management
18
International journal of consumer studies
17
Psychology & marketing
16
International entrepreneurship and management journal
15
Asia Pacific journal of marketing and logistics
13
Journal of Islamic marketing
13
Technological forecasting & social change : an international journal
13
The international journal of bank marketing : IJBM
13
NBER working paper series
12
Entrepreneurship, theory and practice : ET & P
11
Journal of travel and tourism marketing
11
Marketing intelligence & planning
11
Strategic Direction
11
Tourism management : research, policies, practice
11
Journal of consumer behaviour : an international research review
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
9
International Journal of Retail & Distribution Management
9
International journal of entrepreneurship and small business
9
Journal of air transport management
9
Journal of enterprising culture
9
Journal of fashion marketing and management
9
International Journal of Energy Economics and Policy : IJEEP
8
International journal of business and globalisation : IJBG
8
International journal of business information systems : IJBIS
8
International journal of business innovation and research : IJBIR
8
Journal of international consumer marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Working paper / National Bureau of Economic Research, Inc.
8
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ECONIS (ZBW)
7
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1
The effect of review valence and variance on product evaluations : an examination of intrinsic and extrinsic cues
Langan, Ryan
;
Besharat, Ali
;
Varki, Sajeev
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 414-429
Persistent link: https://www.econbiz.de/10011734880
Saved in:
2
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10010223373
Saved in:
3
A short 8-item scale for measuring consumers' local-global identity
Tu, Lingjiang
;
Khare, Adwait
;
Zhang, Yinlong
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 35-42
Persistent link: https://www.econbiz.de/10009552150
Saved in:
4
Why consumers do (not) like global brands : the role of globalization attitude, GCO and global brand origin
Riefler, Petra
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10009552153
Saved in:
5
Emotions that drive consumers away from brands : measuring negative emotions toward brands and their behavioral effects
Romani, Simona
;
Grappi, Silvia
;
Dalli, Daniele
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 55-67
Persistent link: https://www.econbiz.de/10009553456
Saved in:
6
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
Saved in:
7
Consumer evaluation of copycat brands : the effect of imitation type
Horen, Femke van
;
Pieters, Rik
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 246-255
Persistent link: https://www.econbiz.de/10009613720
Saved in:
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