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~type_genre:"Aufsatz in Zeitschrift"
~person:"Bayus, Barry L."
~person:"Bhat, Savita"
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Global business review
1
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ECONIS (ZBW)
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Are online opinion leaders and seekers distinct? : a study on consumer electronics industry in India
Chakraborty, Uttam
;
Bhat, Savita
- In:
Global business review
20
(
2019
)
3
,
pp. 813-825
Persistent link: https://www.econbiz.de/10012036133
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2
Developing and using forecasting models of consumer durables : the case of color television
Bayus, Barry L.
- In:
The journal of product innovation management : an …
6
(
1989
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10001071290
Saved in:
3
Accelerating the durable replacement cycle with marketing mix variables
Bayus, Barry L.
- In:
The journal of product innovation management : an …
5
(
1988
)
3
,
pp. 216-226
Persistent link: https://www.econbiz.de/10001071317
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