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~person:"Huber, Frank"
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Consumer goods industry
3
Konsumgüterindustrie
3
Markenartikel
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1
Brand
1
Brand extension
1
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Huber, Frank
Zentes, Joachim
10
Bronnenberg, Bart J.
7
Großpietsch, Jochen
7
Olbrich, Rainer
7
Beissinger, Thomas
6
Marczak, Martyna
6
Schlippenbach, Vanessa von
6
Bauer, Hans H.
5
Kopka, Udo
5
Swoboda, Bernhard
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Thonemann, Ulrich
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4
Buttkus, Michael
4
Dellago, Verena
4
Diller, Hermann
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Dubé, Jean-Pierre
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Eberenz, Ralf
4
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4
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4
Hoffman, Donna L.
4
Keller, Wolfgang
4
Kopalle, Praveen K.
4
Kotzab, Herbert
4
Neidhart, Michael
4
Otto, Andreas
4
Oversohl, Christian
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Perrey, Jesko
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Rudek, Stefanie
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Schemm, Jan Werner
4
Schröder, Hendrik
4
Sänger, Frank
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3
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3
Baumgarten, Antje
3
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3
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Reihe: Marketing : MAR
2
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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1
Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
Saved in:
2
Erfolgsfaktoren und Rückwirkungseffekte von Limited Editions : eine empirische Analyse im FMCG-Markt
Huber, Frank
(
contributor
)
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009560131
Saved in:
3
Phänomen Markenarchitektur : eine empirische Studie zur Stärkung von Produktmarken im Konsumgüterbereich
Huber, Frank
;
Meyer, Frederik
;
Wilhelmi, Sabine
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003927624
Saved in:
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