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Consumer goods industry
69
Konsumgüterindustrie
69
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Multinationales Unternehmen
15
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15
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15
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Miskell, Peter
3
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Eberenz, Ralf
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Case studies on MNCs in India
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DUV / Wirtschaftswissenschaft
2
International journal of retail & distribution management
2
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2
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Betriebswirtschaftslehre für Technologie und Innovation
1
Business-to-business brand management : theory, research and executive case study exercises
1
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1
Corporate social responsibility and diversity management : theoretical approaches and best practices
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Edition Österreichisches Controller-Institut
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
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Europäische Hochschulschriften / 5
1
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Global business and organizational excellence : a review of research & best practices
1
Global business review
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology and management
1
International journal of managerial and financial accounting
1
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1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
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1
Kennzahlen- und Bilanzanalyse : [Überblick mit Formeln und Interpretationshinweisen; Vorgehensweise und Fallstudien zur Bilanzanalyse; Kennzahlen für FuE, Produktion und Logistik; Auswertungen und Berichte mit Excel erstellen]
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MNCs in India : issues and challenges
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Mainstreaming corporate responsibility
1
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Organizations and social networking : utilizing social media to engage consumers
1
Reihe: Marketing, Handel und Management
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Performance management in retail and the consumer goods industry : best practices and case studies
Buttkus, Michael
(
ed.
);
Eberenz, Ralf
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011979207
Saved in:
2
Inside the NIKE matrix
Brenner, Barbara
;
Schlegelmilch, Bodo B.
;
Ambos, Björn
-
2013
Persistent link: https://www.econbiz.de/10010437340
Saved in:
3
Adding value through appreciation : reflecting the case of Henkel
Bosten, Astrid
- In:
Corporate social responsibility and diversity …
,
(pp. 229-238)
.
2017
Persistent link: https://www.econbiz.de/10011591348
Saved in:
4
Designed for success : how building a team of leaders transformed a company
Liff, Stewart
;
Gustavson, Paul
- In:
Global business and organizational excellence : a …
35
(
2015/2016
)
4
,
pp. 17-27
Persistent link: https://www.econbiz.de/10011484228
Saved in:
5
Options for resistance strategies of local Chinese companies against foreign competition in the Chinese consumer goods market
Zhang, Lin
(
contributor
)
-
2008
Multinationals, Local Corporations, China, Competition, Resistance Strategy. - With the fast-paced globalization and technological revolution, today's world has become an arena that is characterized by rapid economic development and hypercompetitive business environment. In tandem with the...
Persistent link: https://www.econbiz.de/10003730520
Saved in:
6
Crowdsourcing corporate sustainability strategies
Jones, Peter
;
Hillier, David
;
Comfort, Daphne
- In:
Handbook of research on consumerism in business and …
,
(pp. 413-424)
.
2014
Persistent link: https://www.econbiz.de/10010354611
Saved in:
7
Controlling in der Konsumgüterindustrie : innovative Ansätze und Praxisbeispiele
Buttkus, Michael
(
ed.
);
Eberenz, Ralf
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010403767
Saved in:
8
Supply Chain Management : Sales & Operations Planning in der Fast-Moving-Consumer-Goods-Industrie
Daxböck, Christian
;
Fuchs, Dominik
;
Lechner, Christian
- In:
Unternehmenssteuerung in der produzierenden Industrie : …
,
(pp. 271-285)
.
2014
Persistent link: https://www.econbiz.de/10010415424
Saved in:
9
Kennzahlen : Fallstudien zur Jahresabschlussanalyse
Zehetner, Karl
- In:
Kennzahlen- und Bilanzanalyse : [Überblick mit Formeln …
,
(pp. 43-72)
.
2014
Persistent link: https://www.econbiz.de/10010459833
Saved in:
10
Vom Wissensmanagement zur Managementfunktion von Wissen : ein systemisches Managementmodell für den wissensintensiven Wettbewerb
Kablouti, Ghazi
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003641471
Saved in:
11
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
12
The theory and practice of business networking
Ford, David
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 433-442
Persistent link: https://www.econbiz.de/10009766108
Saved in:
13
Globally standardised versus locally adapted packaging : a case study at Sony Ericsson Mobile Communications AB
Nilsson, Fredrik
;
Fagerlund, Magnus
;
Körner, Jonas
- In:
International journal of retail & distribution management
41
(
2013
)
5
,
pp. 396-414
Persistent link: https://www.econbiz.de/10009767788
Saved in:
14
The new age e-enterprise : Internet-based collaboration, innovation, and co-creation
Ahuja, Vandana
- In:
Organizations and social networking : utilizing social …
,
(pp. 313-326)
.
2013
Persistent link: https://www.econbiz.de/10009768635
Saved in:
15
Opposites attract : organisational culture and supply chain performance
Cadden, Trevor
;
Marshall, Donna
;
Cao, Guangming
- In:
Supply chain management : an international journal
18
(
2013
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10009758016
Saved in:
16
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2013
Persistent link: https://www.econbiz.de/10009758632
Saved in:
17
Procter & Gamble und Wella : nach einem Übernahmemarathon endlich am Ziel
Schmid, Stefan
;
Hefter, Katharina
- In:
Strategien der Internationalisierung : Fallstudien und …
,
(pp. 363-385)
.
2013
Persistent link: https://www.econbiz.de/10009682301
Saved in:
18
The hazards of sole sourcing relationships : challenges, practices, and insights
Lewis, Mark
;
Hayward, Scott D.
;
Kasi, Vijay
- In:
SAM advanced management journal : amj
78
(
2013
)
3
,
pp. 28-37
Persistent link: https://www.econbiz.de/10010210414
Saved in:
19
Playing to win : how strategy really works
Lafley, Alan G.
;
Martin, Roger L.
-
2013
Persistent link: https://www.econbiz.de/10009713280
Saved in:
20
Smoothing the corporate venturing path : rules still count
Enkel, Ellen
;
Goel, Sanjay
- In:
Journal of business strategy
33
(
2012
)
3
,
pp. 30-39
Persistent link: https://www.econbiz.de/10009574527
Saved in:
21
Manufacturing network development in fast-moving consumer goods industries
Schilling, Robert
-
2012
Persistent link: https://www.econbiz.de/10009627124
Saved in:
22
Unilever and its brands since the 1950s : competitive threats and strategic responses
Miskell, Peter
- In:
European business and brand building : [the papers of …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10009520663
Saved in:
23
HybridChain : Überwindung divergierender Zielsysteme in Unternehmensnetzwerken der Konsumgüterindustrie
Meyer, Jan Christoph
;
Hering, Niklas
;
Hattenbach, Jan
; …
-
2011
Persistent link: https://www.econbiz.de/10009502167
Saved in:
24
The role of branded retail in manufacturers' international strategy
Ilonen, Laura
;
Wren, Jody
;
Gabrielsson, Mika
; …
- In:
International journal of retail & distribution management
39
(
2011
)
6
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009240879
Saved in:
25
How P&G tripled its innovation success rate
Brown, Bruce
;
Anthony, Scott D.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 64-72
Persistent link: https://www.econbiz.de/10009233231
Saved in:
26
Die Ideenfabrik
Brown, Bruce
;
Anthony, Scott D.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 18-29
Persistent link: https://www.econbiz.de/10009234062
Saved in:
27
Hybride Supply Chains
Meyer, Jan Christoph
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009130780
Saved in:
28
The role of new product development briefs in implementing sustainability : a case study
Petala, Effrosyni
;
Wever, Renee
;
Dutilh, Chris
;
Brezet, Han
- In:
Journal of engineering and technology management : JET-M
27
(
2010
)
3/4
,
pp. 172-182
Persistent link: https://www.econbiz.de/10008697788
Saved in:
29
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter
- In:
Trademarks, brands, and competitiveness
,
(pp. 215-233)
.
2010
Persistent link: https://www.econbiz.de/10003972927
Saved in:
30
Die weltweite Nachhaltigkeitsinitiative "Qualität & Verantwortung" und das Konzept "performance based on sustainability" : das Beispiel Henkel ; [aus dem Unternehmensbereich Wasch-...
Swoboda, Bernhard
;
Löwenberg, Margot
-
2010
Persistent link: https://www.econbiz.de/10008903702
Saved in:
31
Operational risk quantification : a risk flow approach
Finke, Gandolf R.
;
Singh, Mahender
;
Račev, Svetlozar T.
- In:
The journal of operational risk
5
(
2010/11
)
4
,
pp. 65-89
Persistent link: https://www.econbiz.de/10008823250
Saved in:
32
Avon Products, Inc.
Effron, Marc
- In:
Best practices in talent management : how the world's …
,
(pp. 1-16)
.
2010
Persistent link: https://www.econbiz.de/10003942103
Saved in:
33
Whirlpool Corporation
Weirick, Kristen
- In:
Best practices in talent management : how the world's …
,
(pp. 258-269)
.
2010
Persistent link: https://www.econbiz.de/10003942137
Saved in:
34
Unilever : globale und lokale Aspekte erfolgreicher Markenführung
Nabholz, Nadja
;
Albrecht, Ingo
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 181-191)
.
2010
Persistent link: https://www.econbiz.de/10009011560
Saved in:
35
Die erfolgreiche Umsetzung strategischer Erfolgspotentiale : der ressourcenorientierte Ansatz im Marketing
Hoffmann Linhard, Adolfo
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001595510
Saved in:
36
The impact of data synchronization adoption on organizations : a case study
Zucker, Susan G.
;
Wang, Shouhong
- In:
Journal of electronic commerce in organizations : the …
7
(
2009
)
3
,
pp. 44-64
Persistent link: https://www.econbiz.de/10003863003
Saved in:
37
Vitality in business : executing a new strategy at Unilever
Smith, W. Steve
- In:
Journal of business strategy
30
(
2009
)
4
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003882128
Saved in:
38
Exploring the role of "global mindset" in leading change in international contexts
Bowen, David E.
;
Inkpen, Andrew C.
- In:
The journal of applied behavioral science
45
(
2009
)
2
,
pp. 239-260
Persistent link: https://www.econbiz.de/10003893516
Saved in:
39
LVMH
Mileva, Polina
;
Vigy, Eugénia
- In:
Strategische Fallstudienanalyse
,
(pp. 95-122)
.
2009
Persistent link: https://www.econbiz.de/10003958437
Saved in:
40
Unilever and Oxfam : understanding the impacts of business on poverty
Smith, N. Craig
;
Crawford, Robert J.
- In:
Mainstreaming corporate responsibility
,
(pp. 264-290)
.
2009
Persistent link: https://www.econbiz.de/10003855370
Saved in:
41
Kooperation versus Fusion in der Konsumgüterindustrie : Wirkungsanalyse und wettbewerbspolitische Würdigung
Büchler, Jan-Philipp
-
2009
Persistent link: https://www.econbiz.de/10003829207
Saved in:
42
Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
Saved in:
43
Realizing business value of agile IT applications : antecedents in the supply chain networks
Setia, Pankaj
;
Sambamurthy, Vallabh
;
Closs, David J.
- In:
Information technology and management
9
(
2008
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003714073
Saved in:
44
Tips from A. G. Lafley, chairman and CEO of Proctor & Gamble, on managing innovation
Dominiquini, Jennifer Kelly
- In:
Strategy & leadership : a publication of Strategic …
36
(
2008
)
5
,
pp. 44-45
Persistent link: https://www.econbiz.de/10003775231
Saved in:
45
Balsara's turnaround : Dabur Delivers
Singh Sisodiya, Amit
;
Mannava, Sailaja
- In:
The Icfai University Press on corporate turnarounds : …
,
(pp. 129-135)
.
2008
Persistent link: https://www.econbiz.de/10003791839
Saved in:
46
Der arbeitnehmende Unternehmer - oder : das Arbeitsleben nach der postindustriellen Revolution
Matt, Dominik T.
- In:
Technologiegetriebene Veränderungen der Arbeitswelt
,
(pp. 25-36)
.
2008
Persistent link: https://www.econbiz.de/10003794081
Saved in:
47
A pragmatic and holistic approach to strategic formulation through adopting balanced scorecard, SWOT analysis and blue ocean strategy - a case study of a consumer product manufactu...
Koo, L. C.
;
Koo, Hannah
;
Luk, Lewis
- In:
International journal of managerial and financial accounting
1
(
2008/09
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10003806072
Saved in:
48
Challenges of implementing economic value added : a case study of Godrej Consumer Products Limited
Mittal, Ravi Kant
;
Sinha, Neena
;
Singh, Archana
- In:
Global business review
9
(
2008
)
2
,
pp. 287-298
Persistent link: https://www.econbiz.de/10003859727
Saved in:
49
Culture, communications and business : the power of advanced semiotics
Maggio-Muller, Katja
;
Evans, Malcolm
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003693171
Saved in:
50
Unilever India in 2004 : in search of a growth strategy
In:
Case studies on MNCs in India
,
(pp. 63-80)
.
2007
Persistent link: https://www.econbiz.de/10003737783
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