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A construction of consumer cognitive structures and their implications in furniture shopping decisions : a means-end chain approach
Lin, Hsin-hui
;
Chang, Joan
- In:
Service business
6
(
2012
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10009534897
Saved in:
2
Advertising strategy for outbound travel services
Kang, Inwon
;
Cheon, Deokhee
;
Shin, Matthew M.
- In:
Service business
5
(
2011
)
4
,
pp. 361-380
Persistent link: https://www.econbiz.de/10009535222
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