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~subject:"Virales Marketing"
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Search: subject_exact:"Consumer motives"
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Virales Marketing
Consumer motivation
342
Kaufmotiv
342
Consumer behaviour
134
Konsumentenverhalten
134
Online retailing
63
Online-Handel
63
Brand image
52
Markenimage
52
USA
52
United States
52
Emotion
41
Kaufentscheidung
27
Purchase decision
25
Luxury goods
22
Luxusgüter
22
Motivation
22
Online-Marketing
22
Advertising effects
21
Werbewirkung
21
Internet marketing
20
Einzelhandel
19
Retail trade
19
Bio-Lebensmittel
17
Organic food
17
India
16
Indien
16
Deutschland
15
Customer satisfaction
14
Kundenzufriedenheit
14
Social Web
14
Social web
14
E-commerce
13
Electronic Commerce
13
Environmental consciousness
13
Germany
13
Personality psychology
13
Persönlichkeitspsychologie
13
Sales promotion
13
Theorie
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English
11
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Acikgoz, Fulya
1
Argyriou, Evmorfia
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Bridges, K. Robert
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Chang, Chun-Ming
1
Chou, Szu-Yu
1
Christodoulides, George
1
Dean, David L.
1
Filieri, Raffaele
1
Forbes, Sharon L.
1
Foster, Jonathan
1
Gupta, Pranjal
1
Harnish, Richard J.
1
Harris, Judy
1
Herrmann, Andreas
1
Hildebrand, Christian
1
Hu, Lala
1
Hu, Tzu-li
1
Jones, Michael A.
1
Krajci, Matthew D.
1
Kuo, Ying-feng
1
Lin, Angela
1
Lo, Wen-Wan
1
Michaelidou, Nina
1
Reynolds, Kristy E.
1
Rialti, Riccardo
1
Sardanelli, Domenico
1
Siano, Alfonso
1
Spangenberg, Eric R.
1
Sprott, David E.
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Consumer information systems and relationship management : design, implementation, and use
1
E-retailing challenges and opportunities in the global marketplace
1
European journal of marketing : EJM
1
International journal of consumer studies
1
Journal of business research : JBR
1
Managing service quality : MSQ ; an international journal
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Successful social media and ecommerce strategies in the wine industry
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ECONIS (ZBW)
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1
The effect of utilitarian and hedonic motivations on mobile shopping outcomes : a cross-cultural analysis
Hu, Lala
;
Filieri, Raffaele
;
Acikgoz, Fulya
;
Zollo, Lamberto
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 751-766
Persistent link: https://www.econbiz.de/10014250616
Saved in:
2
What motivates viewers to purchase recommended products in live streaming? : the moderating role of extroversion–introversion personality
Chang, Chun-Ming
;
Yen, Chiahui
;
Chou, Szu-Yu
;
Lo, Wen-Wan
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2983-3007
Persistent link: https://www.econbiz.de/10014486564
Saved in:
3
Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.
Vollero, Agostino
;
Siano, Alfonso
;
Sardanelli, Domenico
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 145-166)
.
2016
Persistent link: https://www.econbiz.de/10011506261
Saved in:
4
Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.
;
Forbes, Sharon L.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 115-132)
.
2016
Persistent link: https://www.econbiz.de/10011558850
Saved in:
5
The effect of requests for positive evaluations on customer satisfaction ratings
Jones, Michael A.
;
Taylor, Valerie A.
;
Reynolds, Kristy E.
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 161-170
Persistent link: https://www.econbiz.de/10010341747
Saved in:
6
Effects of inertia and satisfaction in female online shoppers on repeat-purchase intention : the moderating roles of word-of-mouth and alternative attraction
Kuo, Ying-feng
;
Hu, Tzu-li
;
Yang, Shu-chen
- In:
Managing service quality : MSQ ; an international journal
23
(
2013
)
3
,
pp. 168-187
Persistent link: https://www.econbiz.de/10009759421
Saved in:
7
Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas
;
Hildebrand, Christian
;
Sprott, David E.
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
Saved in:
8
Electronic word-of-mouth (eWOM) and its influence on book purchasing decisions : a study of the Anobii Digital Bookshelf
Lin, Angela
;
Foster, Jonathan
- In:
Consumer information systems and relationship …
,
(pp. 156-172)
.
2013
Persistent link: https://www.econbiz.de/10009777100
Saved in:
9
Evaluating advice : self-presentational biases between high and low self-monitors
Harnish, Richard J.
;
Bridges, K. Robert
;
Krajci, Matthew D.
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 270-278
Persistent link: https://www.econbiz.de/10009534084
Saved in:
10
Cross-national differences in e-WOM influence
Christodoulides, George
;
Michaelidou, Nina
;
Argyriou, …
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036
Saved in:
11
How e-WOM recommendations influence product consideration and quality of choice : a motivation to process information perspective
Gupta, Pranjal
;
Harris, Judy
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 1041-1049
Persistent link: https://www.econbiz.de/10008652796
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