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subject:"Lieferantenmanagement"
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Lieferantenmanagement
Consumer behaviour
25
Konsumentenverhalten
25
Fast moving consumer goods
23
Schnelldrehende Konsumgüter
23
consumer packaged goods
13
Consumer packaged goods
12
Consumer goods industry
6
Food retailing
6
Konsumgüterindustrie
6
Lebensmitteleinzelhandel
6
Marketing
5
Brand management
4
Einzelhandel
4
Markenführung
4
Nachhaltigkeit
4
Packaging
4
Preismanagement
4
Pricing strategy
4
Retail trade
4
Supplier relationship management
4
Verpackung
4
supermarket
4
Brand
3
Consumer Packaged Goods
3
Distribution channel
3
Food
3
Food trade
3
Lagermanagement
3
Lebensmittel
3
Lebensmittelhandel
3
Lieferkette
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Private consumption
3
Privater Konsum
3
Supply chain
3
Verbraucherverhalten
3
Vertriebsweg
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Polish
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Bilińska-Reformat, Katarzyna
1
Faßnacht, Martin
1
Gielens, Katrijn
1
Jensen, Ove
1
Schmutzler, Alexander René
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Sinitsyn, Maxim
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Sotgiu, Francesca
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Journal of economics & management strategy : JEMS
1
Journal of marketing research : JMR
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Prace naukowe / Uniwersytet Ekonomiczny w Katowicach
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ECONIS (ZBW)
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Trade spends and profitability of promotions
Sinitsyn, Maxim
- In:
Journal of economics & management strategy : JEMS
32
(
2023
)
4
,
pp. 811-826
Persistent link: https://www.econbiz.de/10014430979
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2
FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
-
2015
Persistent link: https://www.econbiz.de/10011576864
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3
Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war
Sotgiu, Francesca
;
Gielens, Katrijn
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 784-800
Persistent link: https://www.econbiz.de/10011421698
Saved in:
4
Relacje sieci handlu detalicznego z klientami i dostawcami na tle uwarunkowań globalnych i lokalnych
Bilińska-Reformat, Katarzyna
-
2015
Persistent link: https://www.econbiz.de/10011280121
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