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person:"Möhlenbruch, Dirk"
~person:"Ailawadi, Kusum L."
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11
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11
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Möhlenbruch, Dirk
Ailawadi, Kusum L.
Gedenk, Karen
13
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12
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10
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9
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7
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6
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Chandon, Pierre
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Villas-Boas, Sofia
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Retailing in the 21st century : current and future trends
2
A reader in marketing communications
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1
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1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Sales promotions
Ailawadi, Kusum L.
;
Gupta, Sunil
- In:
The history of marketing science
,
(pp. 463-497)
.
2014
Persistent link: https://www.econbiz.de/10010415796
Saved in:
2
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
3
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
4
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
5
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
Saved in:
6
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
7
Netzwerkpartnerschaften in der Verkaufsförderung : Gestaltungsmöglichkeiten und Entwicklungsperspektiven
Möhlenbruch, Dirk
- In:
Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
,
(pp. 399-411)
.
2006
Persistent link: https://www.econbiz.de/10003363646
Saved in:
8
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 345-359)
.
2006
Persistent link: https://www.econbiz.de/10003146748
Saved in:
9
Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
Saved in:
10
Mehr Effizienz am Point of Sale durch Netzwerkpartnerschaften in der Verkaufsförderung
Möhlenbruch, Dirk
;
Kotschi, Bernd
- In:
Dienstleistungsnetzwerke
,
(pp. 379-402)
.
2003
Persistent link: https://www.econbiz.de/10001744307
Saved in:
11
Die Verkaufsförderung als Kooperationsbereich zwischen Industrie und Handel
Möhlenbruch, Dirk
;
Kotschi, Bernd
- In:
Handelsforschung
14
(
2000
),
pp. 275-294
Persistent link: https://www.econbiz.de/10001473019
Saved in:
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