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~isPartOf:"The journal of brand management : an international journal"
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Brand management
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The journal of brand management : an international journal
Journal of Consumer Marketing
86
European Journal of Marketing
64
Journal of Product & Brand Management
37
SpringerLink / Bücher
30
International journal of consumer studies
26
Journal of Services Marketing
24
Marketing Intelligence & Planning
23
Young Consumers
23
Journal of Fashion Marketing and Management: An International Journal
21
Working paper / National Bureau of Economic Research, Inc.
21
Working Papers / eSocialSciences
19
International Journal of Retail & Distribution Management
17
International Journal of Bank Marketing
15
NBER working paper series
15
Springer eBook Collection
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Journal of business research : JBR
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Europäische Hochschulschriften / 5
12
MPRA Paper
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Marketing theory
12
International Journal of Wine Business Research
11
International Marketing Review
11
Qualitative Market Research: An International Journal
11
Asia Pacific Journal of Marketing and Logistics
10
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
10
Journal of advertising
10
NBER Working Paper
10
Papers / Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
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Research
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
10
The AMFITEATRU ECONOMIC journal
10
Amfiteatru Economic Journal
9
Federal Reserve Bulletin
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Journal of advertising research
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Management Decision
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CESifo working papers
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Campus / Forschung
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Campus Forschung
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Discussion paper / Centre for Economic Policy Research
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European journal of marketing : EJM
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International Journal of Social Economics
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1
Sonic branding : a consumer-oriented literature review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
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2
Assessing the fit of two brand personality scales in a Chinese context and revisiting the predictive validity of two methods of measuring self-congruity
Jie, Yun
;
Chou, Ting-jui
;
Chou, Naichieh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 525-540
Persistent link: https://www.econbiz.de/10009528846
Saved in:
3
Rebranding mergers : how attitudes influence consumer choices?
Machado, Joana César
;
Lencastre, Paulo de
;
Carvalho, …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 513-524
Persistent link: https://www.econbiz.de/10009528849
Saved in:
4
Negative Double Jeopardy: the role of anti-brand sites on the internet
Kucuk, S. Umit
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 209-222
Persistent link: https://www.econbiz.de/10003627446
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