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~isPartOf:"Management and innovation in the media industry"
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Andjelic, Ana
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Lobigs, Frank
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Management and innovation in the media industry
Brand Content : die Marke als Medienereignis
18
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
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SpringerLink / Bücher
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HMD : Praxis der Wirtschaftsinformatik
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Information systems and e-business management : ISeB
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Journal of management information systems : JMIS
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Leitfaden Online-Marketing ; [Bd. 1]
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
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Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
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essentials
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mitp Business
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I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
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I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; conference proceedings ; [as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
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Industrial marketing management : the international journal for industrial and high-tech firms
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JMM : the international journal on media management
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Journal of media business studies
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Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information systems research : ISR
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International journal of business information systems : IJBIS
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International journal of electronic marketing and retailing : IJEMR
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International journal of product development : IJPD
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Advances in information systems and management science
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Advances in logistics, operations, and management science (ALOMS) book series
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Business computing
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Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
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Applying intellectual property rights theory to the analysis of innovation competition in mass media content markets : a general framework and a theoretical application to media fo...
Lobigs, Frank
;
Siegert, Gabriele
- In:
Management and innovation in the media industry
,
(pp. 37-63)
.
2008
Persistent link: https://www.econbiz.de/10003791210
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Transformations in the media industry : customization and branding as strategic choices for media firms
Andjelic, Ana
- In:
Management and innovation in the media industry
,
(pp. 109-129)
.
2008
Persistent link: https://www.econbiz.de/10003791222
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