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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of international marketing"
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Search: subject_exact:"Contingency approach"
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Contingency theory
11
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11
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5
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3
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European journal of marketing : EJM
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ECONIS (ZBW)
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1
Perceived export performance : a contingent measurement approach
Sadeghi, Arash
;
Rose, Elizabeth L.
;
Koed Madsen, Tage
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10012608050
Saved in:
2
A contingent view of partner coopetition in international joint ventures
Shu, Chengli
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011752713
Saved in:
3
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
4
Customer orientation and firm's business performance : a moderated mediation model of environmental customer innovation and contextual factors
Pekovic, Sanja
;
Rolland, Sylvie
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2162-2191
Persistent link: https://www.econbiz.de/10011629340
Saved in:
5
Drivers of local relative to global brand purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
6
Sustainable export marketing strategy fit and performance
Zeriti, Athina
;
Robson, Matthew J.
;
Spyropoulou, Stavroula
- In:
Journal of international marketing
22
(
2014
)
4
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010472878
Saved in:
7
Environmental uncertainty and forward integration in marketing : theory and meta-analysis
Cadeaux, Jack
;
Ng, Adrian
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 5-30
Persistent link: https://www.econbiz.de/10009514328
Saved in:
8
Export promotion strategy and performance : the role of international experience
Hultman, Magnus
;
Katsikeas, Constantine S.
;
Robson, …
- In:
Journal of international marketing
19
(
2011
)
4
,
pp. 17-39
Persistent link: https://www.econbiz.de/10009412157
Saved in:
9
Export product strategy fit and performance : an empirical investigation
Hultman, Magnus
;
Robson, Matthew J.
;
Katsikeas, …
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 1-23
Persistent link: https://www.econbiz.de/10003936319
Saved in:
10
When does international marketing standardization matter to firm performance?
Schilke, Oliver
;
Reimann, Martin
;
Thomas, Jacquelyn S.
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003936340
Saved in:
11
The effects of coaching on salespeople's attitudes and behaviours : a contingency approach
Onyemah, Vincent
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 938-960
Persistent link: https://www.econbiz.de/10009525817
Saved in:
12
Product complexity and cultural distance effects on managing international distributor relationships : a contingency approach
Solberg, Carl Arthur
- In:
Journal of international marketing
16
(
2008
)
3
,
pp. 57-83
Persistent link: https://www.econbiz.de/10003766126
Saved in:
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