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~isPartOf:"Scandinavian journal of management"
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Brand architecture
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Brauerei
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Scandinavian journal of management
The journal of brand management : an international journal
60
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
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Corporate communications : an international journal
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International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
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Advances in corporate branding
6
Corporate reputation review : an international journal
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Innovatives Markenmanagement
6
Marketing intelligence & planning
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Building corporate identity, image and reputation in the digital era
5
Journal of strategic marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of Product & Brand Management
4
The journal of business & industrial marketing
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Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
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Foundations of corporate heritage
3
International journal of contemporary hospitality management
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Journal of general management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of retailing and consumer services
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Manual of international marketing
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Qualitative market research : an international journal
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Reputation Management
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The Routledge companion to contemporary brand management
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The marketing review
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Brand management in emerging markets : theories and practice
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Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
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European Journal of Marketing
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Family business review : journal of the Family Firm Institute
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The dynamics of corporate brand charisma : routinization and activation at Carlsberg IT
Hatch, Mary Jo
;
Schultz, Majken
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10009758008
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2
From being branded to doing branding : studying representation practices from a communication-centered approach
Vásquez, Consuelo
;
Sergi, Viviane
;
Cordelier, Benoit
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 135-146
Persistent link: https://www.econbiz.de/10009758020
Saved in:
3
Organizational dynamics and complexities of corporate brand building : a practice perspective
Järventie-Thesleff, Rita
;
Moisander, Johanna
;
Laine, …
- In:
Scandinavian journal of management
27
(
2011
)
2
,
pp. 196-204
Persistent link: https://www.econbiz.de/10009160381
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