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person:"Mizik, Natalie"
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Search: subject_exact:"Corporate branding"
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Mizik, Natalie
Balmer, John M. T.
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Handbook of marketing and finance
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ECONIS (ZBW)
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How to better value branded businesses : a conditional multiplier approach
Mizik, Natalie
- In:
Handbook of marketing and finance
,
(pp. 66-85)
.
2012
Persistent link: https://www.econbiz.de/10009552522
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2
Value implications of corporate branding in mergers
Mizik, Natalie
;
Knowles, Jonathan
;
Dinner, Isaac
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 187-233
Persistent link: https://www.econbiz.de/10009007357
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