//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Corporate social responsibility"
~subject:"Markenartikel"
~isPartOf:"The journal of product & brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Corporate social responsibility
Markenartikel
Brand management
17
Markenführung
17
Brand architecture
13
Markenarchitektur
13
Brand image
8
Corporate branding
8
Corporate reputation
8
Firmenimage
8
Markenimage
8
Consumer behaviour
7
Konsumentenverhalten
7
Corporate culture
5
Marketing management
5
Marketingmanagement
5
Unternehmenskultur
5
Brand
4
Bibliometrics
3
Bibliometrie
3
Branding
3
Corporate Social Responsibility
3
Corporate brand
3
Rebranding
3
Advertising effects
2
Brand communication
2
Brand identity
2
Consumer behavior
2
Corporate identity
2
Emotion
2
Nachhaltigkeit
2
Retailing
2
Sustainability
2
Tourism industry
2
Tourismuswirtschaft
2
Werbewirkung
2
Alignment
1
Attitude toward the brand
1
Beziehungsmarketing
1
Bibliometric analysis
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Merrilees, Bill
2
Miller, Dale
2
Al Shebil, Saleh
1
Bishop, Melissa
1
Haugland, Sven A.
1
Hillestad, Tore
1
Loureiro, Sandra Maria Correia
1
Nascimento, Jorge
1
Otter, Thomas
1
Peterson, Mark
1
Shao, Wei
1
Strebinger, Andreas
1
Wertz, Robert A.
1
Xie, Chunyan
1
more ...
less ...
Published in...
All
The journal of product & brand management
The journal of brand management : an international journal
20
Journal of business research : JBR
12
Corporate communications : an international journal
5
European journal of marketing : EJM
5
International studies of management and organization
5
Harvard business review : HBR
4
Marketing intelligence & planning
4
Corporate social responsibility and environmental management
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
The journal of business & industrial marketing
2
Working paper series / Bradford University School of Management
2
Amfiteatru economic : an economic and business research periodical
1
Best practice der Markenführung
1
Brand management in emerging markets : theories and practice
1
Business horizons
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CentER DP
1
Communicating corporate social responsibility : perspectives and practice
1
Contemporary thoughts on corporate branding and corporate identity management
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
Decision
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion papers / Governance and the Efficiency of Economic Systems
1
European journal of international management : EJIM
1
European journal of marketing
1
Family business review : journal of the Family Firm Institute
1
Fashion branding and communication : core strategies of European luxury brands
1
Foundations of corporate heritage
1
Health marketing quarterly
1
Humanomics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of energy sector management : IJESM
1
International journal of hospitality management
1
International journal of human resource management
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
2
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
3
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
4
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
5
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
6
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
7
Innovative corporate social responsibility : the founder's role in creating a trustworthy corporate brand through "green innovation"
Hillestad, Tore
;
Xie, Chunyan
;
Haugland, Sven A.
- In:
The journal of product & brand management
19
(
2010
)
6
,
pp. 440-451
Persistent link: https://www.econbiz.de/10008772530
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->