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subject:"Corporate social responsibility"
~type_genre:"Working Paper"
~type_genre:"Fallstudie"
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Sustainable Marketing Management : Grundlagen und Cases
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Corporate brand repositioning with CSR as the differentiating factor : a study on consumer perceptions
Vilppo, Tiina
;
Lindberg-Repo, Kirsti
-
2011
Persistent link: https://www.econbiz.de/10009157521
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Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
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(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
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