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~source:"econis"
~language:"eng"
~subject:"Markenimage"
~isPartOf:"International marketing review"
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Markenimage
Corporate reputation
6
Firmenimage
6
Brand image
3
Consumer behaviour
3
Designation of origin
3
Herkunftsbezeichnung
3
Konsumentenverhalten
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Country-of-origin
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International marketing
2
Internationales Marketing
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Reputation
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Bank
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Bank reputation
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Brand management
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Comparison
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Corporate Social Responsibility
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Corporate culture
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Corporate social responsibility
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Counterfeit goods
1
Counterfeiting
1
Country of origin
1
Country-of-origin image
1
Cross-country
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Cultural identity
1
Customers
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Desired impressions
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Einzelhandel
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Global identity
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Globalisierung
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Globalization
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Großbritannien
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Handelsmarke
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Higher education institution
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Chu, Kyounghee
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Garrett, Tony C.
1
Lee, Sung-kyu
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Magnusson, Peter
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Majid, Kashef A.
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Westjohn, Stanford A.
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Zdravkovic, Srdan
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International marketing review
Journal of business research : JBR
20
Journal of retailing and consumer services
15
The journal of brand management : an international journal
12
Journal of business ethics : JOBE
10
The journal of product & brand management
10
Corporate reputation review : an international journal
9
Journal of travel and tourism marketing
8
Marketing intelligence & planning
7
Asia Pacific journal of marketing and logistics
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Corporate communications : an international journal
4
International journal of hospitality management
4
Qualitative market research : an international journal
4
The journal of consumer marketing
4
Corporate reputation review
3
Economic research
3
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of marketing communications
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Tourism management : research, policies, practice
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Chinese management studies
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Contemporary economics
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Emerging Markets Journal : EMAJ
2
Global business & economics review
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Human resource management
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International journal of business
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International journal of economics and finance
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International journal of retail and distribution management
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International studies of management and organization
2
Journal of business economics : JBE
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Journal of destination marketing & management
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ECONIS (ZBW)
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A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.
;
Lee, Sung-kyu
;
Chu, Kyounghee
- In:
International marketing review
34
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
Saved in:
2
Drawing negative inferences from a positive country-of-origin image : consumers’ use of COI and price levels to assess counterfeit drugs
Majid, Kashef A.
- In:
International marketing review
34
(
2017
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10011674243
Saved in:
3
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
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