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~person:"Brettel, Malte"
~subject:"Deutschsprachiger Raum"
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Brettel, Malte
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Improving the performance of business models with relationship marketing efforts - an entrepreneurial perspective
Brettel, Malte
;
Strese, Steffen
;
Flatten, Tessa
- In:
European management journal
30
(
2012
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10009522411
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2
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
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