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~subject:"B-to-B-Marketing"
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Search: subject_exact:"Corporate portfolio strategy"
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B-to-B-Marketing
Portfoliomanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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Long range planning : LRP ; international journal of strategic management
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ECONIS (ZBW)
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Dynamic client porftfolios as sources of ambidexterity : exploration and exploitation within and across client relationships
Bednarek, Rebecca
;
Burke, Gary
;
Jarzabkowski, Paula
; …
- In:
Long range planning : LRP ; international journal of …
49
(
2016
)
3
,
pp. 324-341
Persistent link: https://www.econbiz.de/10011508331
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2
Management von Produktportfolio-Komplexität: eine empirische Analyse der Relevanz und Gestaltungsmöglichkeiten im Business-to-Business-Bereich
Brenner, Michael Oliver
-
2015
Persistent link: https://www.econbiz.de/10011416719
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3
Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
2
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009734941
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