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~person:"Greyser, Stephen A."
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Search: subject_exact:"Corporate reputation"
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Corporate reputation
8
Firmenimage
8
Brand management
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Unternehmenskultur
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brand orietation
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Greyser, Stephen A.
Melewar, T. C.
48
Balmer, John M. T.
36
Schwaiger, Manfred
31
Foroudi, Pantea
25
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
15
Schaarschmidt, Mario
13
Swoboda, Bernhard
13
Newburry, William
12
Tomczak, Torsten
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Abratt, Russell
11
Barnett, Michael L.
11
Davies, Gary
11
Dowling, Grahame R.
11
Gardberg, Naomi A.
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Helm, Sabrina
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Podnar, Klement
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Wæraas, Arild
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Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
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Ordoñez, Guillermo
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Pfarrer, Michael D.
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Pérez, Andrea
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Sarstedt, Marko
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Gatzert, Nadine
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Hillenbrand, Carola
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Hirsch, Peter B.
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Kitchen, Philip J.
9
Otubanjo, Olutayo
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Quevedo Puente, Esther de
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Raithel, Sascha
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The journal of brand management : an international journal
2
California management review
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Management decision : MD
1
The journal of product & brand management
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Working paper series / Bradford University School of Management
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ECONIS (ZBW)
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1
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
2
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
3
Corporate communication and the corporate persona
Illia, Laura
;
Greyser, Stephen A.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 21-42)
.
2013
Persistent link: https://www.econbiz.de/10009782162
Saved in:
4
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
Saved in:
5
Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
Saved in:
6
Corporate brand reputation and brand crisis management
Greyser, Stephen A.
- In:
Management decision : MD
47
(
2009
)
4
,
pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
Saved in:
7
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
8
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
Balmer, John M. T.
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001674827
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