Shabib, Fatema; Ganguli, Subhadra - In: World Journal of Entrepreneurship, Management and … 13 (2017) 3, pp. 174-203
Purpose The purpose of this paper is to investigate the impact of corporate social responsibility (CSR) awareness on the attitudes of Bahraini women consumers in the age group of 18-55 and their buying behavior toward cosmetics products. Design/methodology/approach Quantitative method is used...