//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Country reputation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Corporate reputation
2
Firmenimage
2
Reputation
2
Tourism
2
Tourismus
2
country reputation
2
Advertising
1
Advertising effects
1
Big event
1
Football
1
Fußball
1
Großveranstaltung
1
Place marketing
1
South Africa
1
Sport event
1
Sportmarketing
1
Sports marketing
1
Sportveranstaltung
1
Standortmarketing
1
Südafrika
1
Tourism marketing
1
Tourismusmarketing
1
US
1
Werbewirkung
1
Werbung
1
effects
1
place branding
1
sports
1
tourism
1
tourism advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Fullerton, Jami A.
2
Holtzhausen, Derina
1
Kendrick, Alice
1
Published in...
All
Journal of marketing communications
Global aspects of reputation and strategic management
3
Corporate reputation review : an international journal
2
The journal of product & brand management
2
CESifo Working Paper
1
CESifo working papers
1
Discussion paper
1
Global perspectives on soft power management in business
1
Handbook on cross-cultural marketing
1
International journal of Chinese culture and management : IJCCM
1
International journal of emerging markets
1
Journal of Place Management and Development
1
Journal of Product & Brand Management
1
Journal of vacation marketing : an international journal
1
KDI School of Pub Policy & Management Paper
1
Strategic Direction
1
Strategic management journal
1
Working paper / National Bureau of Economic Research, Inc.
1
Working papers on East Asian studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Country reputation as a moderator of tourism advertising effectiveness
Fullerton, Jami A.
;
Kendrick, Alice
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10011705486
Saved in:
2
The 2010 FIFA World Cup and South Africa : a study of longer-term effects and moderators of country reputation
Holtzhausen, Derina
;
Fullerton, Jami A.
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 185-198
Persistent link: https://www.econbiz.de/10011376485
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->