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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Search: subject_exact:"Couponing"
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Kundenbindungsprogramm
8
Loyalty program
8
Consumer behaviour
6
Konsumentenverhalten
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Beziehungsmarketing
3
Relationship marketing
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USA
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United States
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Bagchi, Rajesh
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Li, Xingbo
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Argo, Jennifer J.
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Dahl, Darren W.
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Fishbach, Ayelet
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Haws, Kelly L.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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1
The small-area hypothesis : effects of progress monitoring on goal adherence
Koo, Minjung
;
Fishbach, Ayelet
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 138-154
Persistent link: https://www.econbiz.de/10010383356
Saved in:
2
Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca
;
Haws, Kelly L.
;
Summers, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312
Saved in:
3
Consumer reaction to unearned preferential treatment
Jiang, Lan
;
Hoegg, JoAndrea
;
Dahl, Darren W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 412-427
Persistent link: https://www.econbiz.de/10010202821
Saved in:
4
Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh
;
Li, Xingbo
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 184-197
Persistent link: https://www.econbiz.de/10009777140
Saved in:
5
Illusionary progress in loyalty programs : magnitudes, reward distances, and step-size ambiguity
Bagchi, Rajesh
;
Li, Xingbo
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
5
,
pp. 888-901
Persistent link: https://www.econbiz.de/10008856956
Saved in:
6
How endowed versus earned progress affects consumer goal commitment and motivation
Zhang, Ying
;
Huang, Szu-chi
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 641-654
Persistent link: https://www.econbiz.de/10008747731
Saved in:
7
Feeling superior : the impact of loyalty program structure on consumers' perceptions of status
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 890-905
Persistent link: https://www.econbiz.de/10003861928
Saved in:
8
Stigma by association in coupon redemption : looking cheap because of others
Argo, Jennifer J.
;
Main, Kelley J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
4
,
pp. 559-572
Persistent link: https://www.econbiz.de/10003806878
Saved in:
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