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source:"econis"
~subject:"Online-Handel"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
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Online-Handel
Beziehungsmarketing
5
Multichannel strategy
5
Multikanalvertrieb
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Relationship marketing
5
Consumer behaviour
3
Customer analysis
3
Distribution channel
3
Einzelhandel
3
Konsumentenverhalten
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Kundenanalyse
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Online retailing
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Retail trade
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Vertriebsweg
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Marketing management
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Marketingmanagement
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omnichannel retailing
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Computer-assisted marketing
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Customer Relationship Management
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Customer experience
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IT-gestütztes Marketing
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Ladengestaltung
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Marketing channels
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Multi-channel
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Multichannel retailing
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Omnichannel
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Omnichannel marketing
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Omnichannel retailing
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Productivity
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Produktivität
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Retaling
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Store design
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Wholesales
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channel integration
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click and collect
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competition
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consumer behavior
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consumer decision-making customer journey
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customer experience
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Çengel, Özgür
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Çakiroğlu, K. Ilgın
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Özbük, Meltem Yetkin
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Öztek, M. Yaman
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Ünal, Duygu Aydın
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
Journal of retailing and consumer services
14
Management science : journal of the Institute for Operations Research and the Management Sciences
7
International journal of retail and distribution management
6
European journal of operational research : EJOR
4
Journal of retailing
4
International journal of electronic commerce : IJEC
3
Journal of business research : JBR
3
Journal of operations management
3
The international review of retail, distribution and consumer research
3
Administrative Sciences : open access journal
2
International journal of production economics
2
SpringerLink / Bücher
2
A Research Agenda for Service Marketing
1
Advances in business and management forecasting
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Channel strategies and marketing mix in a connected world
1
Contemporary economic challenges : changes and directions of development
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
E-retailing challenges and opportunities in the global marketplace
1
ERIM report series research in management
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of international management : EJIM
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Handbook of research on retailer-consumer relationship development
1
INFOR : information systems and operational research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of innovation and technology management : IJITM
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of customer behaviour
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing research
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Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
2
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
3
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
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