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~subject:"Consumer behaviour"
~subject:"Ethnische Gruppe"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Cross-cultural marketing"
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Consumer behaviour
Ethnische Gruppe
Cross-cultural marketing
31
Interkulturelles Marketing
26
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19
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17
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cross-cultural marketing
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1
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3
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1
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1
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ECONIS (ZBW)
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1
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
Saved in:
2
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
3
Cross-national variation in consumers' retail channel selection in a multichannel environment : evidence from Asia-Pacific countries
Lu, Qiang
;
Pattnaik, Chinmay
;
Xiao, Junji
;
Voola, Ranjit
- In:
Journal of business research : JBR
86
(
2018
),
pp. 321-332
Persistent link: https://www.econbiz.de/10011855346
Saved in:
4
A cross-cultural examination of the impact of transformation expectations on impulse buying and conspicuous consumption
Pattana Boonchoo
;
Thoumrungroje, Amonrat
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 194-205
Persistent link: https://www.econbiz.de/10011709348
Saved in:
5
A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven
;
Kim, Yuna
;
Kohli, Chiranjeev
- In:
Business horizons
60
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
Saved in:
6
"They’re taking us for fools" : when ethnic spectacles are perceived as dystopias
Regany, Fatima
;
Emontspool, Julie
-
2015
Persistent link: https://www.econbiz.de/10011657574
Saved in:
7
Decontextualizing consumer animosity
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of global marketing
28
(
2015
)
2
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
Saved in:
8
Social inclusion through cultural engagement among ethnic communities
Le, Huong
;
Polonsky, Michael J.
;
Arambewela, Rodney
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10011292845
Saved in:
9
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
10
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Saved in:
11
Impact of religion on the effectiveness of the promotional aspect of product packages in Muslim countries
Almossawi, Mohammed M.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 687-706
Persistent link: https://www.econbiz.de/10010462613
Saved in:
12
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
13
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
Saved in:
14
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Saved in:
15
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Saved in:
16
Homeownership as a sign of immigrants’ consumer acculturation : the role of region of origin
Gonzalez-Fuentes, Mario V.
;
Iglesias Fernández, Carlos
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 80-97
Persistent link: https://www.econbiz.de/10010189535
Saved in:
17
A cross-country study of consumer innovativeness and technological service innovation
Truong, Yann
- In:
Journal of retailing and consumer services
20
(
2013
)
1
,
pp. 130-137
Persistent link: https://www.econbiz.de/10009702198
Saved in:
18
Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.
;
Moore, Marguerite
;
Alexander, Nicholas
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
Saved in:
19
State of the Art der Forschung zum Interkulturellen Konsumentenverhalten : eine Analyse der Literatur von 2005 bis 2010
Hoffmann, Stefan
;
Fischer, Sophia
;
Schwarz, Uta
;
Mai, Robert
- In:
Journal für Betriebswirtschaft : management review …
63
(
2013
)
1
,
pp. 45-86
Persistent link: https://www.econbiz.de/10009731219
Saved in:
20
Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie
;
Kuber, Gayatri
;
Edwards, Steven M.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
Saved in:
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