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~subject:"Kulturelle Identität"
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Kulturelle Identität
Cross-cultural marketing
140
Interkulturelles Marketing
135
Consumer behaviour
48
Konsumentenverhalten
48
Internationales Marketing
41
International marketing
38
National culture
25
Nationalkultur
25
USA
24
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24
cross-cultural marketing
20
China
16
Marketing
16
Deutschland
15
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15
Interkulturelles Management
14
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13
Marketingmanagement
13
Target group
13
Zielgruppe
13
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12
Ethnische Gruppe
12
Welt
12
World
12
Brand management
10
Cultural identity
10
Markenführung
10
Werbung
9
Advertising
8
Advertising effects
8
Brasilien
8
Brazil
8
Social Web
8
Social web
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Cross-cultural management
7
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1
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Doherty, Anne Marie
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Friedeborn, Stefanie
1
Herrmann, Andreas
1
Hildebrand, Christian
1
Huber, Frank
1
Ito, Kenichi
1
Koeman, Joyce
1
Kornmann, Cecile
1
Köksecen, Elif
1
Lascu, Dana
1
Le, Huong
1
Lenoir, Anne-Sophie Irène Andrée
1
Manrai, Ajay K.
1
Manrai, Lalita A.
1
Moore, Marguerite
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Parker, R. Stephen
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Polonsky, Michael J.
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Um, Nam-hyun
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Josef Eul Verlag GmbH
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Journal of global marketing
3
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Journal of hospitality marketing & management
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Reihe: Marketing : MAR
1
Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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1
Are you talking to me? : addressing consumers in a globalised world
Lenoir, Anne-Sophie Irène Andrée
-
2015
Persistent link: https://www.econbiz.de/10011406504
Saved in:
2
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
3
Positive and negative sentiments towards other nations
Riefler, Petra
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 89-109)
.
2017
Persistent link: https://www.econbiz.de/10011749724
Saved in:
4
Kulturbasierte Präferenzunterschiede im Kaufentscheidungsprozess : eine vergleichende empirische Studie am Beispiel türkischstämmiger Migranten in Deutschland
Huber, Frank
;
Kornmann, Cecile
;
Köksecen, Elif
-
2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10013432310
Saved in:
5
Social inclusion through cultural engagement among ethnic communities
Le, Huong
;
Polonsky, Michael J.
;
Arambewela, Rodney
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 375-400
Persistent link: https://www.econbiz.de/10011292845
Saved in:
6
Cross-national differences in uncertainty avoidance predict the effectiveness of mass customization across East Asia : a large-scale field investigation
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 309-320
Persistent link: https://www.econbiz.de/10011312173
Saved in:
7
The importance of fashion : the Chinese and US Gen Y perspective
Simmers, Christina S.
;
Parker, R. Stephen
;
Schaefer, …
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 94-105
Persistent link: https://www.econbiz.de/10010380438
Saved in:
8
Unveiling culturally diverse markets : a typology of youth in Flanders, Belgium
Koeman, Joyce
- In:
Transcultural marketing for incremental and radical …
,
(pp. 43-65)
.
2014
Persistent link: https://www.econbiz.de/10010211708
Saved in:
9
The role of culture in creative execution in celebrity endorsement : the cross-cultural study
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 155-172
Persistent link: https://www.econbiz.de/10010189495
Saved in:
10
Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture : a retail perspective
Carpenter, Jason M.
;
Moore, Marguerite
;
Alexander, Nicholas
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 271-291
Persistent link: https://www.econbiz.de/10009761882
Saved in:
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