//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Cross-cultural marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
Cross-cultural marketing
144
Interkulturelles Marketing
135
Consumer behaviour
49
Konsumentenverhalten
48
Internationales Marketing
41
International marketing
39
National culture
25
Nationalkultur
25
USA
24
United States
24
cross-cultural marketing
20
China
17
Marketing
17
Deutschland
15
Germany
15
Interkulturelles Management
15
Marketing management
13
Marketingmanagement
13
Target group
13
Zielgruppe
13
Ethnic group
12
Ethnische Gruppe
12
Welt
12
World
12
Brand management
10
Cultural identity
10
Kulturelle Identität
10
Markenführung
10
Advertising
9
Werbung
9
Advertising effects
8
Brasilien
8
Brazil
8
Social Web
8
Social web
8
Werbewirkung
8
Cross-cultural management
7
Globalisierung
7
Globalization
7
Internet marketing
7
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz im Buch
3
Aufsatz in Zeitschrift
3
Book section
3
Hochschulschrift
1
Thesis
1
Language
All
English
6
German
1
Author
All
Aguirre-Rodriguez, Alexandra
1
Borgerson, Janet
1
Bruning, Patrick F.
1
Dippe, Ben Fabian
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Huang, Li
1
Kaur Ghuman, Mandeep
1
Lin, Hsin-Chen
1
Madden, Thomas Justin
1
Millan, Elena
1
Pelsmacker, Patrick de
1
Roth, Martin S.
1
Sarial-Abi, Gülen
1
Schroeder, Jonathan E.
1
Swarna, Hepsi
1
Wright, Len Tiu
1
Wu, Zhiyan
1
more ...
less ...
Published in...
All
Business horizons
1
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Journal of business research : JBR
1
Psychology & marketing
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Strong brands, strong relationships
1
The Routledge companion to contemporary brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
2
Culture and branding
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 129-147)
.
2017
Persistent link: https://www.econbiz.de/10011749734
Saved in:
3
A brand culture perspective on global brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The Routledge companion to contemporary brand management
,
(pp. 153-163)
.
2016
Persistent link: https://www.econbiz.de/10011515388
Saved in:
4
Anthropomorphism and consumer-brand relationships : a cross-cultural analysis
Kaur Ghuman, Mandeep
;
Huang, Li
;
Madden, Thomas Justin
; …
- In:
Strong brands, strong relationships
,
(pp. 135-148)
.
2015
Persistent link: https://www.econbiz.de/10011313577
Saved in:
5
Der Country-of-Origin-Effekt : Länderimage und internationale Markenführung ; Determinanten, Potenziale und Wirkungen der interkulturellen Stabilität von Länderimages am Beispiel d...
Dippe, Ben Fabian
-
2014
Persistent link: https://www.econbiz.de/10010384850
Saved in:
6
Cultural factors that impact brand personification strategy effectiveness
Aguirre-Rodriguez, Alexandra
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10010251702
Saved in:
7
Clothing consumption in two recent EU member states : a cross-cultural study
Millan, Elena
;
Pelsmacker, Patrick de
;
Wright, Len Tiu
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 975-982
Persistent link: https://www.econbiz.de/10009755386
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->