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Online-Marketing
Cross-cultural marketing
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Journal of international marketing
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Business horizons
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Conference proceedings trends in business communication 2016
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Journal of consumer behaviour : an international research review
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Journal of international consumer marketing
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The globalisation of Chinese business : implications for multinational investors
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Borderless media : rethinking international marketing
Sheth, Jagdish N.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
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2
Digital environment in global markets : cross-cultural implications for evolving customer journeys
Nam, Hyoryung
;
Kannan, P. K.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10012167072
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3
Intercultural online communication of international companies in high-context and low-context cultures
Kniewasser, Christina
- In:
Conference proceedings trends in business communication 2016
,
(pp. 141-147)
.
2017
Persistent link: https://www.econbiz.de/10011620182
Saved in:
4
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
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5
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
6
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
Saved in:
7
Internet marketing to 50+ generations in the UK and France
Moss, Gloria A.
;
Wulf, Catharina
;
Mullen, Hilary
- In:
Journal of international consumer marketing
25
(
2013
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009737351
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