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Search: subject_exact:"Cross-cultural marketing"
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Cross-cultural marketing
144
Interkulturelles Marketing
135
Consumer behaviour
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Internationales Marketing
41
International marketing
39
National culture
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Nationalkultur
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cross-cultural marketing
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Welt
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Brasilien
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Brazil
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Cross-cultural management
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Hajjem, Ahlem
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International Conference on Applied Human Factors and Ergonomics <8., 2017, Los Angeles, Calif.>
1
International Conference on Cross-Cultural Decision Making <2017, Los Angeles, Calif.>
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Advances in intelligent systems and computing : AISC
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International marketing in the fast changing world
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Transcultural marketing for incremental and radical innovation
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ECONIS (ZBW)
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Advances in cross-cultural decision making : proceedings of the AHFE 2017 International Conference on Cross-Cultural Decision Making, July 17-21, 2017, The Westin Bonaventure Hotel...
Hoffman, Mark
(
ed.
)
-
International Conference on Applied Human Factors and …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011664130
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2
Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy
;
Librowicz, Michel
;
Hajjem, Ahlem
; …
- In:
International marketing in the fast changing world
,
(pp. 199-233)
.
2015
Persistent link: https://www.econbiz.de/10011416186
Saved in:
3
Appropriateness of WTP measurement approaches : a cross-cultural perspective
Wang, Ying
-
2014
-
1. Aufl
Persistent link: https://www.econbiz.de/10010361532
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4
Ethos, pathos, and logos of doing business abroad : Geert Hofstede's five dimensions of national culture on transcultural marketing
Tran, Ben
- In:
Transcultural marketing for incremental and radical …
,
(pp. 255-280)
.
2014
Persistent link: https://www.econbiz.de/10010211697
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