Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Roy Toffoli, Michel Librowicz, Ahlem Hajjem and Issam Telahigue
| Year of publication: |
2015
|
|---|---|
| Authors: | Toffoli, Roy ; Librowicz, Michel ; Hajjem, Ahlem ; Telahigue, Issam |
| Published in: |
International marketing in the fast changing world. - Bingley [u.a.] : Emerald, ISBN 1-78560-233-0. - 2015, p. 199-233
|
| Subject: | Interkulturelles Marketing | Cross-cultural marketing | Internationales Marketing | International marketing | Herkunftsbezeichnung | Designation of origin | Lieferantenbewertung | Supplier evaluation | Theorie | Theory | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011416186